said by Stewy:Once of the interesting comments that was made was that if Virgin were to put the BBC's iPlayer on the bus lane as they put it that the BBC would block all Virgin IP's to it's website and offering them to get a better connection with a competing ISP

NOW THAT WOULD BE SOMETHING
That would shut these motherfuckers up when their users say they can't get to the content they want and start leaving. Then let us see who pays for their pipes. Every content provider needs to take that hardline approach and not cater to these scumbags.