Ok, I'm not sure where you see that it isn't $9.95. It clearly says it's US$9.95. However, the part you must pay attention to is their definition of "Unlimited".
The offer: Unlimited World $9.95/month Unlimited calls to landlines* in 34 countries worldwide.
The fine print: * The legal bit – as part of our fair usage policy you’ll get up to 10,000 calling minutes per month.
