disc
join:2005-12-31
Raleigh, NC | reply to PGHammer
Re: Why Pivot Flopped said by PGHammer:Pivot's biggest issue was the underlying Sprint PCS service could not compete heads-up with the existing cellular services (especially that from VZW or AT&T Mobility). Are you suggesting that Pivot would have been successful if only VzW or AT&T Mobility were used instead? Dream on. Pivot was all about converged features, and simply put the converged services offered weren't compelling enough. Changing the carrier underneath it wouldn't have changed a thing.
They just needed to think a little bit more outside the box on the converged services offer. Maybe Unified Communications (premised on the wireless service) to the broadband home and/or to the TV would have been the ticket. |
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 wifi4milezBig Russ, 1918 to 2008. Rest in Peace
join:2004-08-07
New York, NY | said by disc:They just needed to think a little bit more outside the box on the converged services offer. Maybe Unified Communications (premised on the wireless service) to the broadband home and/or to the TV would have been the ticket. I think the real reason this failed is because they charged a premium ($15 to $20) for bundling in wireless service with your existing cable service. This was a complete disaster for a number of reasons. First, the so called "quad play", offering customers a discounted price on TV, phone, internet, and cell service is a pipe dream, and nobody wants it. Secondly (and the exact opposite), is that charging people MORE money to bundle in their cell service is the stupidest concept ever created.
Pivot could have made an impact if they offered a discount to customers who purchased the service. For instance, they could have offered customers the SERO rate given that they already had the cable services on their account. Unfortunately, they chose to not do this and thats why it failed. People will NEVER pay more money for less service, and this just proved that.
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 tc1uscg
join:2005-03-09
Saint Clair Shores, MI | reply to disc
Ding Ding.. You win for best TRUE answer for what the service was..
Fanboys of VZW, AT&T, TM or Sprint needs to see it for what it was. That's also been a selling point for CC and WOW trying to get people to switch phone service. Only when they lowered the price did people start leaving POTS for "PSoIP" (my new term.. Phone service over IP" since CC will all but fight you to the death if you call it VoIP. Just like when people using Femtocells, it's WoIP.. Call it for what it is. |
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