 wifi4milezBig Russ, 1918 to 2008. Rest in Peace
join:2004-08-07
New York, NY | reply to disc
Re: Why Pivot Flopped said by disc:They just needed to think a little bit more outside the box on the converged services offer. Maybe Unified Communications (premised on the wireless service) to the broadband home and/or to the TV would have been the ticket. I think the real reason this failed is because they charged a premium ($15 to $20) for bundling in wireless service with your existing cable service. This was a complete disaster for a number of reasons. First, the so called "quad play", offering customers a discounted price on TV, phone, internet, and cell service is a pipe dream, and nobody wants it. Secondly (and the exact opposite), is that charging people MORE money to bundle in their cell service is the stupidest concept ever created.
Pivot could have made an impact if they offered a discount to customers who purchased the service. For instance, they could have offered customers the SERO rate given that they already had the cable services on their account. Unfortunately, they chose to not do this and thats why it failed. People will NEVER pay more money for less service, and this just proved that.
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