| Is AOL traffic growth indicating an AOL turnaround? »www.news.com/8301-10784_3-992879···1_3-0-20
AOL announced on Friday that it posted double-digit growth in March, posting new traffic records for the former high-flying Internet darling.
Page views on AOL's programming sites jumped 35 percent in March, compared to a year ago, while unique visitors rose 11 percent to 56.5 million users in the same comparison period, according to ComScore Media Metrix.
"Our strong growth is a direct result of rebuilding each and every one of our vertical Web sites over the past 12 months, with the goal of providing consumers highly relevant and rich experiences that focus on key passion points," Bill Wilson, AOL Vertical Programming executive vice president, said in a statement.
Some of AOL's core sites that received a makeover included Money & Finance, which rose 24 percent in year-over-year page views in March, News, which climbed 20 percent, and Sports, which rose a whopping 148 percent.
During the past year, AOL has launched a number of new sites, ranging from men's site Asylum.com to Spinner.com for Indie music fans to personal finance consumer news site WalletPop.com.
Looks like AOL is actually making a little progress to get from under its horrid decisions of the past to stick with dial-up much longer than they should have.
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