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Forums » Marketers: Opt-In Would Be 'Armageddon' » F*ck the marketers
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swhx7
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join:2006-07-23
Elbonia
·RoadRunner Cable

Re: F*ck the marketers

This admission that they would lose 80% of advertising targets (people like you and me) if they couldn't advertise at them without their permission - this exposes the falshood of their usual claim that targeted ads "benefit" audiences by showing ads for things they're supposedly interested in. If the marketers can't get a person to agree to it voluntarily, it's not a benefit for that person, and the standard excuse is a lie.
permalink · 2008-05-01 19:43:11 · Reply to this

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Re: F*ck the marketers

said by swhx7 See Profile :

This admission that they would lose 80% of advertising targets (people like you and me) if they couldn't advertise at them without their permission - this exposes the falshood of their usual claim that targeted ads "benefit" audiences by showing ads for things they're supposedly interested in. If the marketers can't get a person to agree to it voluntarily, it's not a benefit for that person, and the standard excuse is a lie.

--
Female monkeys often utter loud, distinctive calls before, during or after sex..
permalink · 2008-05-01 22:32:13 · Print · Reply to this
wtansill
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join:2000-10-10
Falls Church, VA
said by swhx7 See Profile :

This admission that they would lose 80% of advertising targets (people like you and me) if they couldn't advertise at them without their permission - this exposes the falshood of their usual claim that targeted ads "benefit" audiences by showing ads for things they're supposedly interested in. If the marketers can't get a person to agree to it voluntarily, it's not a benefit for that person, and the standard excuse is a lie.
Interestingly enough, this guy agrees: »sethgodin.typepad.com/seths_blog···ion.html

I don't even like marketing, but I've made this guy a daily read.
--
"In every generation, there are those who want to rule well - but they mean to rule. They promise to be good masters - but they mean to be master."
--Daniel Webster
permalink · 2008-05-01 22:58:17 · Print · Reply to this
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