·Verizon Online DSL
Gotta agree, if being tracked like a dog means the difference between steak and ramen, I'll freakin' pay for the ramen! To put it strongly, marketers are saying you have to opt out of being . Hmm, I'd like that to be opt-in, thank you very much. And I won't opt in, thank you very much.
As said above, if you have to violate others (' privacy) and make that an opt-out situation (lest 4\5 of the population not opt in) then you need a new line of work, sir. I for one run ads on my websites, but guess what they're AdSense and a static sponsor banner! Nobody gets tracked, everybody's happy. Though on my forum I notice that I'm being location-targeted (not my ads...the forum's). Where's the opt-out button? I don't need a new car, and I'm antisocial enough NOT to want to meet hot teens in my area. As Jason Calacanis would say as an impression of Dvorak, "nyah!" The ads aren't even targeted correctly!
In conclusion, keep generic ads (where the PUBLISHER does the work of targeting, not the user...my ads on my site are related to my content, by golly!) by all means, and make targeted advertising opt-in, with possible monetary savings in doing so. After all, you get paid for completing surveys, right? (not sure on this one actually...all the sites I've come across seem scammy, heh). If someone doesn't mind being tracked for the purpose of serving ads, site to site, let 'em be tracked. For the rest of us, no freaking way. When ads are forced (tracking comes to mind, as well as telemarketing) they should be opt-in, because anything else will turn the user against the advertiser anyway. Whoda thunkit?