 CuchulainnThe Roar of the Masses Could be Farts
join:2000-11-09
Chevy Chase, MD | Boo F**king Hoo The basic principle of the EU DP Directive is opt-in anyway so what's she crying about?
As for the US, I wish Congress would get off its lazy ass, stop holding softball hearings about gas prices, food prices, etc. and tackle the privacy issue once and for all. |
| We're going off on a tangent here, people.
This is about behavioral marketing - the idea that what you do, is stored and subsequently used to offer products and services they "think" you would enjoy. Not about marketing in general, not about web ads, not about text ads, not about posters or flyers.
To use an analogy, if you were walking in a mall with your spouse and 1 year old, would you want a certain store to immediately throw ads in your face for diapers, talcum, wipes, bottles, etc? No. You'd want to be able to choose when, why, and from whom you buy your children products. Not have someone assume you need the stuf just because you walked in the vicinity.
Same goes for behavioral marketing and why it absolutely needs to be opt-in: just because I visit a website that discusses various bars does not mean you should automatically be able to throw beer ads at me...unless I specifically allow you to do so.
Under opt in, there would absolutely be less value for the marketer, unless they can make the behavioral marketing look so appealing to the end user that they come clamoring for it. Then it's moot - the same thing applies for financial companies. I opted in to everything my bank was offering by way of affiliate products and services, because I actually WANT that stuff. |
