Re: Comcast overwriting network ads? in Comcast Cable TV http://www.dslreports.com/forum/r20423401 en Tue, 02 Dec 2008 22:35:50 EDT Tue, 02 Dec 2008 22:35:50 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20447961 MacLeech :
said by myosh See Profile :

I guess my post was a little off topic but I've been frustrated a number of times when I missed the local radar loop because a "Comcastic" ad was inserted.
Contact the local Comcast Spotlight rep handling your area and explain the issue. I'm sure they'll be able to direct your issue to a party able to help resolve the issue.

Ad execs WANT their spots broadcast correctly, ads in the wrong time and place is a waste of money.

See this for more info on your local Comcast Spotlight rep in the Northern CA area:
»sf.comcastspotlight.com/sites/De···subnav=1]]> http://www.dslreports.com/forum/remark,20447961 Wed, 07 May 2008 19:42:37 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20447932 myosh : I guess my post was a little off topic but I've been frustrated a number of times when I missed the local radar loop because a "Comcastic" ad was inserted. When I saw this topic about ad insertion, I thought it would be a good place to make my comments. Oh well. :uhh:]]> http://www.dslreports.com/forum/remark,20447932 Wed, 07 May 2008 19:37:23 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20447556 bicker :
said by myosh See Profile :

I hope people's lives aren't endangered because Comcast decides it needs to insert one of their silly ads.
Comcast doesn't "decide" to insert advertising during such alert. Rather, the insertion of advertising onto the Weather Channel is done on a schedule, provided by Weather Channel, in accordance with its carriage agreement with Comcast (and all other service providers for that matter).

said by myosh See Profile :

I realize that someone's timing is off whether it's the Weather Channel or Comcast but because the Weather Channel provides an important service like covering severe weather as it's happening, maybe Comcast shouldn't be inserting their own ads on this channel.
How much extra is everyone in your town willing to pay each month to provide for that? Both the cable company and the Weather Channel are businesses, not charities. The cable company already provides EBS support. That is all they should be expected to do to support such issues. The fact that a for profit commercial channel like the Weather Channel chooses to become an additional source for such information is up to the Weather Channel, and so the ramifications of their providing advertising insertion as a standard part of their doing business is therefore their responsibility. The service providers do their part; the Weather Channel needs to do its part -- OR NOT, if they don't consider what you're worried about to be important (which is probably the case).]]> http://www.dslreports.com/forum/remark,20447556 Wed, 07 May 2008 18:24:18 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20447362 CableTool : lets not confuse the issue.... :D]]> http://www.dslreports.com/forum/remark,20447362 Wed, 07 May 2008 17:46:13 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20447065 celeritypc : Keep in mind that the programmer, not Comcast determines when the local ads are run. The programmer sends out a tone to signal the equipment on the cable operator's end to run. Sometimes, the offset is wrong or the programmer otherwise screws up.]]> http://www.dslreports.com/forum/remark,20447065 Wed, 07 May 2008 16:51:50 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20446551 myosh : My problem with the insertion of local ads by Comcast occurs when I'm watching the Weather Channel. Ads are inserted during local forcasts, national forcasts, severe weather alerts and pre-recorded programs (like Storm Stories). I find it really disturbing when ads are inserted during severe weather alerts and I hope people's lives aren't endangered because Comcast decides it needs to insert one of their silly ads. For example:

"Welcome to Weather Center. We have severe weather today near Topeka, Kansas. In fact multiple torna... (stupid Comcast music) Get TV, Phone and Internet for only $99/month by signing up for our triple play package! It's Comcastic! ...but in L.A., it's going to be a warm, sunny 81 today."


I realize that someone's timing is off whether it's the Weather Channel or Comcast but because the Weather Channel provides an important service like covering severe weather as it's happening, maybe Comcast shouldn't be inserting their own ads on this channel.]]> http://www.dslreports.com/forum/remark,20446551 Wed, 07 May 2008 15:29:19 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20433266 bicker : What would be the benefit, in monetary terms? What evidence do you have that your preference would improve the bottom line?]]> http://www.dslreports.com/forum/remark,20433266 Mon, 05 May 2008 08:18:14 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20433234 moonpuppy :
said by mod_wastrel See Profile :

Local Comcast commercials are hard to miss: they're 2 or 3 times LOUDER than the commercials before and after them (in my area anyway).
They aren't "louder" but are mixed to hit the high levels more often.

It's not so much they insert their own ads but it's the same ad done 2 or 3 times in a row. Doesn't Comcast have anything original? :uhh:]]> http://www.dslreports.com/forum/remark,20433234 Mon, 05 May 2008 08:04:08 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20427148 mod_wastrel : Local Comcast commercials are hard to miss: they're 2 or 3 times LOUDER than the commercials before and after them (in my area anyway).]]> http://www.dslreports.com/forum/remark,20427148 Sat, 03 May 2008 18:17:47 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20426825 PaulieORF : I moved to an area serviced by Cox, and we have local ad insertion on HD channels that are simulcasts of SD channels, like ESPN HD, NESN HD, CSN HD, CNN HD, TNT HD, and so on.]]> http://www.dslreports.com/forum/remark,20426825 Sat, 03 May 2008 16:53:24 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20426138 anon :
said by Roche1972 See Profile :

It's all about money and promoting their own businesses as well as showing ads for local businesses which is more money in the pockets of the cable and telco companies. I believe that capitalism is good.
Yes capitalism is good. It brings the most prosperity to the most people. Just ask the growing middle class people in China and India, which finally broke out of their prolonged malaise under socialism/central government planning.

As far as telecos and cable companies getting more money in their pockets from their local ads, more power to them. It helps to keep the annual price increases from going even higher.]]> http://www.dslreports.com/forum/remark,20426138 Sat, 03 May 2008 14:05:13 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20425670 Roche1972 : When I used to have Comcast, I noticed the ad insertions too. Now I have Verizon FiOS TV and instead of seeing the same local ads and Comcast ads I used to see on Comcast, I now see other local ads and ads for Verizon products and services. So I have gone from the Slowsky ads to the "Can you hear me now" guy ads. So I guess all cable and telco companies do this on most national cable channels except premium channels. I'm not sure if satellite companies like DirecTV and Dish Network do the same thing to plug their services on national cable channels but they probably do as well. It's all about money and promoting their own businesses as well as showing ads for local businesses which is more money in the pockets of the cable and telco companies. I believe that capitalism is good.]]> http://www.dslreports.com/forum/remark,20425670 Sat, 03 May 2008 12:15:35 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20425083 andyross : For the triple HD's, a master site in Colorado takes the 3, processes them heavily to cram them together, then sends them back up to a satellite. Local headends downloads the feed, modulates it to a local frequency for distribution, and assigns channel numbers to each subchannel.

As far as I know, since they just pass on the feed, they can't break into an individual channel to put in local ads. For most regular channels, each is received individually and put together locally, so they can override as needed.

You can double-check by comparing the HD and SD feeds. On SciFi, it seems as if it's often a Progressive or some other insurance ad that's often overriden. Here in Chicago, they are typically ads for Luna Carpets, or Comcast ads with the Slowsky's.]]> http://www.dslreports.com/forum/remark,20425083 Sat, 03 May 2008 08:45:49 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20424491 scooby :
said by maxpower See Profile :

Who watches commercials anyway?
+1]]> http://www.dslreports.com/forum/remark,20424491 Sat, 03 May 2008 01:18:47 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20424374 MacLeech :
said by andyross See Profile :

This is another reason why the current way 'triple' HD's are sent to headends may not last long. They cannot insert local commercials.
What is the "current way" the triple HDs are sent to headends and why does it prevent local commercial insertion?]]> http://www.dslreports.com/forum/remark,20424374 Sat, 03 May 2008 00:31:45 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20423401 maxpower : Who watches commercials anyway? ]]> http://www.dslreports.com/forum/remark,20423401 Fri, 02 May 2008 20:37:43 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20422706 bicker : CableTool is correct that don't know, as indicated by your messages that implied that Comcast was doing something wrong, and that the national advertisers were getting something less than what they were promised, two things that were patently untrue. ]]> http://www.dslreports.com/forum/remark,20422706 Fri, 02 May 2008 17:55:29 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20422653 pokesph :
said by CableTool See Profile :

You have no idea how ad insertion works. No one is getting screwed.
Poor ole smiling Bob is..

In fact, I know 'HOW' it works.. it's just I don't like it nor do I think it's right. Really tho, most of the time its some dumb comcast ad.. like we don't already have comcast, so like why are they wasting time/energy preaching to the quire.]]> http://www.dslreports.com/forum/remark,20422653 Fri, 02 May 2008 17:44:43 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20422572 andyross : This is another reason why the current way 'triple' HD's are sent to headends may not last long. They cannot insert local commercials. You can see it if you watch the SD for an obvious insert (typically a local company or a Comcast ad), then switch to the HD version.]]> http://www.dslreports.com/forum/remark,20422572 Fri, 02 May 2008 17:25:03 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20422221 CableTool :
said by pokesph See Profile :

So why is Comcast overlaying their own ads over the various cable network's ads? This, locally anyway, is becoming very annoying.

Anyone else (especially network advertisers) also a bit mad about this practice?

I know that if I paid good money on a national network for ad space and it was stepped on by the local cable co, I would be pissed as hell and looking for my money back.

Your thoughts, comments?
You have no idea how ad insertion works. No one is getting screwed.
--
CableTechs.org/"Horrible People with Integrity"]]> http://www.dslreports.com/forum/remark,20422221 Fri, 02 May 2008 16:20:10 EDT Re: Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20421201 panth1 : The channels give cable and satellite operators various slots to insert their own local commercials.

The advertisers who buy these slots from the channels know that they may not be seen everywhere and probably pay a lower fee.]]> http://www.dslreports.com/forum/remark,20421201 Fri, 02 May 2008 12:47:44 EDT Comcast overwriting network ads? http://www.dslreports.com/forum/remark,20421128 pokesph : So why is Comcast overlaying their own ads over the various cable network's ads? This, locally anyway, is becoming very annoying.

Anyone else (especially network advertisers) also a bit mad about this practice?

I know that if I paid good money on a national network for ad space and it was stepped on by the local cable co, I would be pissed as hell and looking for my money back.

Your thoughts, comments?
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