| ... Sorry to burst all your bubbles, but the US is actually quite far behind in terms of mobile adoption, pricing plans and what not, as compared to Europe.
The Blyk ads are not traditional media, mass-eyeball type disruption type fodder but rather customised according to the users impliit and explicit preferences, and based on a type of advertising called Engagement. You are mostly familiar of this type of advertisement from the web sites you most likely visit as you have commented here, but it is different, due to the different media vehicle, i.e. mobile which has a smaller screen and different behaviour model.
The ads are also message based because that is much more widely adopted in Europe as in the states, and is based on the fact that when you send someone a SMS, you expect to be able to reply, and get an answer, so most ads are infact dialogues that connect the brands to the consumer. |
