 bubi73 join:2004-02-03 Mundelein, IL | SERO (and the way to finagle the discounts) is really only known to a few thousand people trolling deal sites therefore the overall impact of new lines from these people is really minimal.
Also, the all-you-can-eat plan has only been out for a couple of months (it might be too early to tell the impact of it) because people have a tendency to stay with their phone company until their contract runs out. With money being tight not many want to take a $150-200 ETF hit right now even if they can recoup it over the next 12 months. I didn't think people would be running to get this deal and unfortunately, I don't see the $100M campaign for the new Jesus-phone killer working either.
Sprint needed to make something happen quickly and I think they had the right idea to just offer up it's network as a 'dumb pipe' system for a fixed price. Not sure if the simply everything plan will be enough to save the company because the $99 price point is still pretty high. Maybe these new subscriber losses will push the price even lower. How about a $30 SERO plan for the masses, that would kick AT&T, VZW in the pants. Unfortunately, your share holders would stage a mutiny... |