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Forums » Behavioral Advertising Could Be Illegal » Another thought, on this
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2008 will define the Internet for years to come! »
« Why don't they use Adzilla?  
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NetKrazy

join:2007-11-29
Littleton, CO

Another thought, on this

Do you gmail?

Google created a email platform that matches keywords in your email to provide context based ad's to it's subscribers everyone knows this and agrees.

Now if you are a Google user would you scream privacy if I installed an appliance in your ISP that scanned all incoming emails and based on keyword allowed that information to be used to send ad's inside your bill, displayed on their portal, routed to your individual STB like Comcast is trialing..

If you don't use gmail, I can understand you screaming "no" but if you do... would you be for, or against this practice.

What's more what would you say is the difference in the two practices?

EPS

join:2008-02-13
Hingham, MA

Well, I consent to Gmail providing these ads, and they're a precondition to service. And I have other secure email accounts I can use if I don't want Google looking in, while in your scenario all of my emails are being examined no matter how I send them.

NetKrazy

join:2007-11-29
Littleton, CO

Minor detail and perhaps I wasn't clear, Like google it assumes only inbound mail... so you would have the option to use any other mail provider. In using that providers service you would be making the election........

But, now this does raise an interesting point... which may be what you were pointing to.. if the appliance sat in the middle purely reading all port25 traffic... I think in a way this draws a clean image of what could be termed 'acceptable' or not.

In another light.. what would the MSO's have to say if NebuAd or Phorm approached level3 and said we want to sit in the path of all your transit circuits.

Would it still be an "Enhanced internet experience?" Enhancing it for all... instead of "some"
Forums » Behavioral Advertising Could Be Illegal2008 will define the Internet for years to come! »
« Why don't they use Adzilla?  


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