It' Smart and win win
People will buy Cable Card Tv's from Sony, one no longer paying a rental fee, an ugly box, a device that is soley manufactured by one company.. and the cable company just need to provide a quality signal.
And how much are CableCARD lease fees (compared to STB lease fees)? Typically, Comcast charges *nothing* for the first CC and $2 ($1.99, actually) for each additional CC per month. Comcast's only additional equipment fees cover STBs, not CableCARD (Comcast charges $4 monthly for the typical DCT-25xx series STB, which supports VOD and impulse PPV/VOD in addition to digital cable). For example, Comcast does NOT charge CC lessors extra for HD (STB lessors pay $5 extra per month).