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Forums » Time Warner Cable: Don't Go 'Willy Nilly' Putting Stuff Online » Advertisement Revenue
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Does the ATDN network go to TWC? »
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PhoenixDown
-- Wants FIOS
Premium
join:2003-06-08
Fresh Meadows, NY
clubs:

Advertisement Revenue

Just because the distribution platform from the traditional broadcast model to an online platform doesn't necessarily mean that its unprofitable.

a) There is nothing that stops a studio from placing ads either prior to a show or in the middle (ala commericals) like they do today. Yeah some guy can rip the movie and take them out but who would really bother going through the trouble of downloading it off of torrent when you can get it faster and easier with the commericials from the official site?

b) I seem to recall hearing something to the affect that the revenue stream obtained via commercials has either been decreasing or stagnant in growth and that was a big reason why they started doing product placements in the movie itself. Now im not sure if that flows downstream to the cable companies but maybe they need to have some discussions over that.
--
You have the right to protect your life, liberty, and property.

-- Ron Paul
permalink · 2008-06-02 10:23:47 · Print · Reply to this

Boogeyman
Drive it like you stole it
Premium
join:2002-12-17
Huntsville, AL

Re: Advertisement Revenue

I think you mean they are using more product placement in movies/tv shows. Thats been an advertising tool for as long as I can remember. Remember ET and Reeces?
permalink · 2008-06-02 10:36:32 · Reply to this

RARPSL

join:1999-12-08
Suffern, NY

Re: Advertisement Revenue

said by Boogeyman See Profile :

I think you mean they are using more product placement in movies/tv shows. Thats been an advertising tool for as long as I can remember. Remember ET and Reeces?
After someone at M&M (I forget the corporate name) turned down the request for M&Ms Placement so the producers fell back to using Reeces.
permalink · 2008-06-02 15:18:58 · Reply to this

Anonymous_
Anonymous
Premium
join:2004-06-21
127.0.0.1
clubs:
·RoadRunner Cable
·Time Warner Cable
·Time Warner VOIP

1 edit
said by PhoenixDown See Profile :

Just because the distribution platform from the traditional broadcast model to an online platform doesn't necessarily mean that its unprofitable.

a) There is nothing that stops a studio from placing ads either prior to a show or in the middle (ala commericals) like they do today. Yeah some guy can rip the movie and take them out but who would really bother going through the trouble of downloading it off of torrent when you can get it faster and easier with the commericials from the official site?

how much is slower when i am downloading at 1.22megabyte/s ?
(10mbps)

when the site *might* show it at that speed
permalink · 2008-06-02 16:58:48 · Print · Reply to this
Forums » Time Warner Cable: Don't Go 'Willy Nilly' Putting Stuff OnlineDoes the ATDN network go to TWC? »
« Time Warner Cable to Bring Internet Video Content on TVs  

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