Some senior staff members of NebuAd used to work at ad company Claria Corporation (formerly, the Gator Corporation), famous for ad software known as Gator[25]. Both Claria and Nebuad are located in Redwood City, California[25]. The June 2006 creation[26] of nebuad.com coincides with timing of Claria's decision to shutdown[27] the Gator service. A press release stated, "Claria will exit out of the adware business by the end of the second quarter of 2006."

said by The Register :

These employees are: Scott Tavenner, Vice President of Business Development; Chuck Gilbert, Senior Product Manager; Mike Miller, Vice President of Ad Sales; Amy Auranicky, Director of Advertising Sales; and Jeanne Houwelingis, Vice President of Advertising Services.