Jason Levine
Premium
join:2001-07-13
Albany, NY
| NebuAd = Gator???
I decided to read up a bit on NebuAd and came upon this from Wikipedia:
Some senior staff members of NebuAd used to work at ad company Claria Corporation (formerly, the Gator Corporation), famous for ad software known as Gator[25]. Both Claria and Nebuad are located in Redwood City, California[25]. The June 2006 creation[26] of nebuad.com coincides with timing of Claria's decision to shutdown[27] the Gator service. A press release stated, "Claria will exit out of the adware business by the end of the second quarter of 2006."
So it looks like Gator/Claria didn't really get out of the spyware business. They just reformed into a new company (with a clean slate for a reputation) and took the spyware concept to a new level. I wonder if they'll start suing people for calling NebuAd spyware like they did with Gator?
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-Jason Levine
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Karl Bode
News Guy
join:2000-03-02
Host:
Road Runner
PC gaming GAMES
PC gaming Tech
| Yes I noticed the Register just discovered that over the weekend by just doing a LinkedIN search:
»www.theregister.co.uk/2008/06/20···_claria/
NebuAD's defense is that they have employees from a number of different companies, including Symantec and others.... |
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Jason Levine
Premium
join:2001-07-13
Albany, NY
| said by The Register :
These employees are: Scott Tavenner, Vice President of Business Development; Chuck Gilbert, Senior Product Manager; Mike Miller, Vice President of Ad Sales; Amy Auranicky, Director of Advertising Sales; and Jeanne Houwelingis, Vice President of Advertising Services.
Scott Tavenner and Mike Miller's bios appear on NebuAd's website. Scott Tavenner's bio makes reference to him being "an early pioneer in behavioral advertising" but no direct reference to Claria/Gator.
Mike Miller's call him "an online advertising industry veteran and early pioneer in behavioral advertising" and mentions that he "has directed successful marketing campaigns for companies" but again there is no direct mention of his Claria/Gator roots.
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-Jason Levine
Support a children's charity. Buy a calendar. Shooting For A Cause
Jason's Toolbox | PCQandA.com |
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