T-Mobile Bumping SMS/MMS Rates > New Slogan

reply to KrK

Re: New Slogan

Obviously you don't fit the example then, or the targeted customer demographic. This isn't an enticement or incentive program. It's a penalty program. The old motivational principle of "The Carrot or the Stick" applies here.... this clearly isn't the carrot--- it's the stick.
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"Regulatory capitalism is when companies invest in lawyers, lobbyists, and politicians, instead of plant, people, and customer service." - former FCC Chairman William Kennard (A real FCC Chairman, unlike the current Corporate Spokesperson in the job!)

Customers have a choice. Actually, customers have several choices. Bottom line is, companies are using this as an incentive to upsell products/ services. This is common practice and happens in just about every industry that I can think of.

It's not an incentive! They aren't offering you something for upgrading. They're penalizing you to force you to upgrade in order to save money FROM the new penalties.

I'm not sure why you aren't grasping this. There are no penalties. If you choose not to send/receive SMS, you pay nothing above your current cost of service. If you choose to send/receive SMS, you'll be charged a fee per SMS. If you don't like that fee, you can purchase a different level of service that includes SMS for a nominal charge. If a person wants to send/receive numerous SMS/mth, the incentive of paying a lower fee to purchase that additional SMS package vice paying $0.20/SMS seem real to me.