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join:2000-10-04
Glen Allen, VA | One thing you guys need to remember: Marketing This has been one hell of a marketing blitz to Firefox and the whole Mozilla foundation. They managed to stir up Microsoft-level media buzz without spending anything close to what the big players spend.
Whether you like FF, IE or Opera, it's clear that they struck gold with this Guinness record campaign. I'll even grant that the record is meaningless, but the marketing results and exposure are not. |
 RCaugh
join:2001-03-03
San Francisco, CA | This is the most intelligent post on the subject. Of course the hype is all about marketing. And the neat thing about marketing in today's world is that it doesn't have to contain a shred of truth. Lots of companies have blown up stats to blow up stock prices.
I have FF for Windows but have no idea how it got here. I never downloaded it. I think it came with one of the Google packages. Noticed it, opened it, and thought it seemed comparatively unrobust. I definitely don't have time to waste figuring out another browser of all inane things. I tried that with Safari once and had to slap some sense back into myself quickly. Speaking of which, Safari for Windows has now magically appeared on my desktop through an iTunes update I believe. Are they going to start bragging about download stats too? |
Ikarasu
join:2004-01-09
Port Coquitlam, BC Reviews:
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| The count was from people who clicked on their download site during download day, and did not include none of the bundles that include firefox.
Marketing scheme? Yeah, obviously. But the stats arent blown up. I'm sure they did it for publicity, but their log files were scanned very thoroughly, and verrified by Guiness, the numbers are accurate... but if I recall, They included Every update from a user, whether he owned 2-3 computers with firefox on it, or not. I believe the only protection was a cookie... which I suppose people could have bypassed. Though I'm not 100% sure... They could be only unique IPs. Either way, it is pretty impressive for a browser.
Microsoft should setup every computer running windows update to d/l Ie8/9 at the same time...destroy the record, would be funny  though Imagine it wont count :P |
