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| Clickstream Data -- who is buying it -- who is selling it?
One item of truth (or at least truthiness ) is that all ISPs sell their clickstream data.
So who is really selling this, and who is buying it?
One company that buys clickstream data appears to be Hitwise, an Australian subsidiary of Experian. The "How we do it" web page says, "Hitwise has developed proprietary software that Internet Service Providers (ISPs) use to analyze website usage logs created on their network. The anonymous data sent to Hitwise from the ISPs include a range of industry standard metrics relating to the viewing of websites including page requests, visits and average visit length."
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Robb Topolski -= funchords.com =- Hillsboro, Oregon
HTTP is the new Bandwidth Hog...
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