|reply to FFH |
Re: Just content providers trying to shift costs to ISPs
Of course rates are going to go up. Broadband access has long been subsidized by other revenue streams like cable TV or landline POTS service. As the money from those business lines decreases, it has to come from somewhere.
As broadcast and cable TV viewing slides, I think you'll see cable companies looking to improve the efficiency of transmission. Gone will be throwing networks into the wind hoping someone will watch and I think you'll find more and more networks being on a video on demand system.
To be candid, I'm all for a change in the way Hollywood and sports teams transmit their product. I shouldn't have to pay for things I don't watch.