It's about control
No network, isp, or any company that wants to sell content, will get behind this. It's all about controlling the content, distribution, and ultimately controlling how you use the media you receive. The networks couldn't care less about getting viewers what they want and when they want it. They are only concerned about the short-term bottom line. Look at how they screwed themselves by trying to screw their own writers last season. The name of the game is cling to the old model and keep the $'s rolling in for as long as possible.