wildcat man
join:2007-11-03
Kansas City, MO
 ·Sprint Mobile Broa..
| reply to hottboiinnc
Re: Probably no markup...
so Qwest could sell the same VZ wireless unlimited plan for $92 or $93? and that would be better than a Sprint stand alone unlimited plan by how much (it's actually negative) and Virgin Mobile unlimited, and TracFone unlimited? Wouldn't anything below $99 undercut the VZ retail stores? Can Qwest undercut handset prices - it doesn't appear to be the case. I'm missing the value proposition - one bill?
To the Pivot critics, the product had many issues from the start but the biggest one was systems. Not just the interfaces, but the training. I think Q will face this if they actively try to market the VZW service - Q will likely be responsible for entering orders for wireless service into VZW, and the interfaces and screens will be different. Rate plan migration of the existing base will also be different - I have not compared the old and new plans, but I would be shocked if they were similar.
If I were Q I would focus on two plans: $99 all you can eat for the naked DSL folks (although no femto yet), and a low end plan with a free phone. Skip the rest - too much hassle to service, and not enough scale. |
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hottboiinnc
ME
join:2003-10-15
Cleveland, OH
 ·Time Warner Cable
·buckeye cable
| reply to wildcat man
Chances are the customer will have to sign-up at Qwest and they'll do the paper work and go from there.
A college (University of Toledo) does that here. They resell VZ but they just put the plans in their name and pass the discount onto the student or employee. You have to wait on your phone to be mailed but you still get a nice discount due to buying power. |
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wildcat man
join:2007-11-03
Kansas City, MO
·Sprint Mobile Broa..
| reply to hottboiinnc
And if a current Qwest wireless customer walks into a Verizon Wireless store to change over to the new plan later this year (or get service on the current plan), the VZW store employee will be as clueless as the Sprint employee was. There are myriad reasons why Pivot did not succeed, but many of the possible sources of failure can also be found in the Q/VZW agreement. The inconsistent retail experience is certainly one of them. Implications to Q are much larger, however: Pivot started from zero and Q from something a lot closer to a million subscribers. One question for the group: Can Qwest undercut the $99 all you can eat voice plan from VZW? If unlimited is where the growth is happening, how can Qwest respond? |
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