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Forums » DirecTV Retains Customers and Increases Revenue » Increased Customer Revenus
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thefoxbox
go fox box go
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join:2004-10-14
Irving, TX
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reply to Matt
Re: Increased Customer Revenus

said by Matt See Profile :

said by thefoxbox See Profile :

said by Matt See Profile :

Well duh, they bumped up the package price for everyone.

(Edited to correct)
Thankfully I got my package at a discounted rate instead of just signing up anytime.

You guys should call every month to see what discounts are available. It always works for me.
I bet they extend your contract each time they give you a new "discount" though?
Nah, it's mainly just promotional things for add-on packages and services that I wouldn't get unless I could get a discount. Like right now I'm getting Showtime for free and I had been getting CineMAX and Showtime for free along with another discount because my magazine was experiencing delivery issues. Every little bit helps, so instead of paying $100 I was paying around $85.

I'm already in a contract since I've only had the service since December, though.


Matt
Take me down to the paradise city
Premium
join:2003-07-20
Jamestown, NC
·North State Commun..

reply to thefoxbox
said by thefoxbox See Profile :

said by Matt See Profile :

Well duh, they bumped up the package price for everyone.

(Edited to correct)
Thankfully I got my package at a discounted rate instead of just signing up anytime.

You guys should call every month to see what discounts are available. It always works for me.
I bet they extend your contract each time they give you a new "discount" though?

thefoxbox
go fox box go
Premium
join:2004-10-14
Irving, TX
·RoadRunner Cable
·ViaTalk
·Verizon FIOS

reply to Matt
said by Matt See Profile :

Well duh, they bumped up the package price for everyone.

(Edited to correct)
Thankfully I got my package at a discounted rate instead of just signing up anytime.

You guys should call every month to see what discounts are available. It always works for me.


en102
Canadian, eh?

join:2001-01-26
Valencia, CA
·RoadRunner Cable
·DSL EXTREME


1 edit
reply to Matt
Over the past year, my service on the legacy Plus package went from $55/month for 3 tuners to $65/month, with no real benefit to me, outside of the Plant Green channel.
I cancelled 2 weeks ago. Retentions called me the next day attempting to get me back (almost worked!). $50/month, 2 free months, 3 months of free HBO/Starz/Cinemax and no contract.
Sounds good... until they put me on the 'new' Choice plan for that $50/month, and I lost most of what I watched... cancelled on the spot.
I'm currently on HD OTA, and TWC will be here next week to cutover from POTS/DSL to Cable, HSI + VoIP.
--
Canada = Hollywood North


Nightfall
My Goal Is To Deny Yours
Premium,MVM
join:2001-08-03
Grand Rapids, MI
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reply to Matt
said by Matt See Profile :

said by Nightfall See Profile :

said by Matt See Profile :

Well duh, they just bumped up the rate by $9.99 for every customer who has HD.
Link? Source?

I am an HD subscriber and my rates haven't went up.
»[DIRECTV] Programming Choices

The package price went up and they added an additional $4.99 to keep some of the HD channels I had. So my "HD" fee went up to $14.99 a month.
Not what you originally posted, but thanks for correcting it and standing corrected.


Matt
Take me down to the paradise city
Premium
join:2003-07-20
Jamestown, NC
reply to dbmaven
I corrected it. I thought it was a bump in the HD fee, but it was a bump in the package pricing. My package went from $52 and change to $63 and change and I had the 2nd to lowest tier with the $9.99 HD access fee. No DVR or anything.


Matt
Take me down to the paradise city
Premium
join:2003-07-20
Jamestown, NC
·North State Commun..

reply to Nightfall
said by Nightfall See Profile :

said by Matt See Profile :

Well duh, they just bumped up the rate by $9.99 for every customer who has HD.
Link? Source?

I am an HD subscriber and my rates haven't went up.
»[DIRECTV] Programming Choices

The package price went up and they added an additional $4.99 to keep some of the HD channels I had. So my "HD" fee went up to $14.99 a month.


dbmaven
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reply to Matt
The HD Service has always been $9.99/month (I've had it since it first became available).

They moved 5 channels that have no SD equivalent to an "HD Extra" package for $4.99/month - HDNet Movies, MGM, Smithsonian, Universal and MHD (Music High Def - which has different programming from MTV). I'd bet that's a zero-sum game - for each person who added that package to keep those channels, another one dropped it because they don't watch them. I don't see any increased revenue there...

The key from a financial results perspective in comparing DirecTV and DISHNet is that the former has been deliberately targeting "more affluent" customers, while DISH has not. Thus, in recessionary times, DirecTV's business is less likely to feel the pinch. Current results would seem to indicate that it was/is a good strategy.
With higher revenue per subscriber, and roughly equal 'acquisition costs' (Dish spends about six dollars less than DirecTV), and lower total churn, it seems to be working.

Competition is good for the consumer, and I hope DISH rights the ship soon.


Nightfall
My Goal Is To Deny Yours
Premium,MVM
join:2001-08-03
Grand Rapids, MI
·Site5.com
·AT&T Midwest
·Comcast

reply to Matt
said by Matt See Profile :

Well duh, they just bumped up the rate by $9.99 for every customer who has HD.
Link? Source?

I am an HD subscriber and my rates haven't went up.


Matt
Take me down to the paradise city
Premium
join:2003-07-20
Jamestown, NC

1 edit
  Well duh, they bumped up the package price for everyone.

(Edited to correct)
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