DirecTV Retains Customers and Increases Revenue > Cox's Myths are outdated

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gworkman7

join:2005-10-18
Laveen, AZ

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Cox's Myths are outdated

»www.cox.com/facts/default.asp

Top 10 Satellite Myths
Myth #1: “You get more channels with satellite TV than with digital cable.”

With digital cable, it’s easy to get more value for your money. Cox Digital Cable® provides access to up to 260 channels of TV and music. Plus, you’ll have access to On Demand, a library of thousands of movies and programs, many free – available at the touch of a button. Satellite companies often lure subscribers by boasting of hundreds more channels than cable, which is untrue when compared to digital cable. Their number-of-channels-claims do not always accurately reflect the programming that is actually available to any individual household as they sometimes total all the channels carried in every city nationwide – like local broadcast stations. Of course only the local broadcast stations in your market would be available to you. So don’t believe the hype. Not only does Cox Digital Cable give you vast amount of channel selections, but many more viewing options beyond standard channels like true On Demand – something satellite can’t offer.
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Myth #2: “Satellite TV offers a better HD channel lineup.”

Satellite providers may boast large numbers of HD channels but the numbers they are touting are misleading. Their HD channel counts include part time channels with only a few hours a week of HD programs, multiple channels tied to subscription sports packages, and alternate time zone feeds of premium channels like HBO. Plus, you’ll pay a lot more money every month to get the HD feeds offered as part of a sports package or premium subscription – and that’s on top of the monthly fee required for cable channels like ESPN HD and TNT HD. Trust Cox to give you HD channels at no additional programming charge – including those channels for which you’d pay extra with satellite. Plus Cox gives you HD Movies On Demand. Satellite TV can’t match that!
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Myth #3: “Satellite TV offers more for the sports fan.”

Cox offers a strong line-up of programming for the true sports fan including more than 400 football games, both NFL and college, more than 200 NBA games and more than 300 Major League Baseball games – just to name a few! Plus Cox offers some of your favorite match-ups in Hi Def on networks like ESPN HD, ESPNII HD, TNT HD and local broadcast stations. Plus you can check out the best highlights with On Demand like NFL Network on Demand including NFL Replay – showing extended highlights of each and every NFL game during the season! Cox also offers sports packages like MLB Extra Innings, NBA League Pass or ESPN Game Plan, giving you access to even more games of your favorite sports.
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Myth #4: “Satellite TV is less expensive than cable.”

On average, Cox customers pay less per month for cable service than do DirecTV or Dish Network subscribers for satellite service. Price comparisons often made by satellite companies strive to paint the picture that their service is less expensive often using bare bones satellite packages on only one TV set. The harsh reality of satellite is that there are extra costs tied to things like equipment that’s required for every single extra TV, multiple dishes to receive certain channels, monthly HD programming fees and repair fees for things for which Cox does not typically charge.
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Myth #5: “I can get video-on-demand service with satellite TV.”

Satellite companies don’t have the technical capability to offer true video-on-demand. While they claim to have it, they are simply forcing content onto customers’ Digital Video Recorders, filling up valuable hard drive space with shows in which a customer may have no interest (and charging them if they do decide to access it). The only way to get an authentic video-on-demand experience is with digital cable. On Demand from Cox Digital Cable offers thousands of hours of content to digital subscribers with most available for FREE. And of course Cox offers DVRs too… but lets customers decide what to keep on their DVR hard drives. Trust Cox to give you true On Demand!
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Myth #6: “Cable companies raise prices more than satellite TV companies.”

It's ironic that satellite companies try to paint the picture that cable companies are the only ones raising prices. Both satellite companies have raised rates this year with DirecTV increasing prices by over 10 percent on some packages. Plus both DirecTV and Dish Network have raised prices every year for the last 5 years. So don’t believe the hype. Satellite companies raise prices and have done so quite consistently!
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Myth #7: “Satellite beats cable on reliability and picture quality.”

According to satellite subscribers, their TV picture is subject to interference from rain, snow, wind or even when trees grow to obscure the view of the satellite and prevent the signal from reaching their TVs. And while satellite companies often tout their 100 percent digital quality picture advantage over cable, they can’t say that about Cox! Having invested heavily in our digital fiber-optic network, Cox Digital Cable now has the advantage of 100 percent digital picture on your favorite channels. And that fiber optic network means reliability you can count on, even in the worst of weather – reliability backed by service technicians that are a single call away and located in your neighborhood. Cox will continue to upgrade our network to meet the increasing needs of more HD channels, On Demand and new interactive features.
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Myth #8: “You can get local weather on the 24-hour weather channel with satellite TV.”

Because satellite TV is broadcast nationally, you don’t get the local weather updates around the clock on the national 24-hour weather channel. Many consumers aren’t aware of that fact because they see the channel listed on the satellite TV channel line-up. What they don’t understand is that satellite subscribers cannot receive these local forecasts that are available to Cox customers.
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Myth #9: “It's easy to install a satellite dish and all of the related equipment.”

Installation of satellite dishes can be tricky, time consuming, dirty and frustrating. For instance, do you know how to bolt a dish to your roof? And do you know where your transponder is? A satellite dish must point to a precise area to receive its signal, which limits the number of places that dishes can be installed and can lead to conspicuous dishes in your yard, or on your roof or deck. Once you locate that one spot for receiving the signal – which must face southwest and not have any trees, buildings or other items in its way – the real fun begins. Spend a day climbing up onto your roof with dish in tow and running wires through your home to the TV set, which must be within several feet of a phone outlet for the satellite receiver. And did you know you that a phone line connection is required on any TV to order pay-per-view (PPV) or use your DVR? Cox, on the other hand, makes it easy… whether its an easy self-install or done by a professional, you won’t have to wield a wrench, climb a ladder, fuss with a drill or search fruitlessly for that darn transponder. And there’s no hassling with phone lines to enjoy On Demand, PPV or your DVR.
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Myth #10: “Satellite TV is a one-stop shop for entertainment and communications services.”

permalink · 2008-08-08 11:54:27 · Print ·

ebubman join:2002-01-17 Mechanicsburg, PA	Re: Cox's Myths are outdated ummmm, cox employee perhaps?
	permalink · 2008-08-08 12:30:50 · ·

Da Geek Kid join:2003-10-11 NexusOne kudos:1 1 edit	Cable is Monopoly. If you are a comcast customer tell me how you go about getting Cox.... DirecTV, you control all the equipment from the satellite to the TV. Put any type of Ultra High Quality you want with Cox all you get is what they feed ya.... No Setanta... 24hr Soccer/Rugby channel...
	permalink · 2008-08-08 13:28:14 · ·

mglunt

join:2001-09-10
Fredericksburg, VA

LMAO

said by gworkman7:

»www.cox.com/facts/default.asp

Top 10 Satellite Myths
Myth #1: “You get more channels with satellite TV than with digital cable.”

With Cable, to match the number of channels DTV gives you in their mainstream packages, you would have to spend a fortune.
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Myth #2: “Satellite TV offers a better HD channel lineup.”

Cox can't touch the HD numbers from DTV. And while some of those channels are not HD all the time, if Cox were to add the same channel, they would get the same content. They have not even added most of the channels.

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Myth #3: “Satellite TV offers more for the sports fan.”

Everything Cox is bragging about here, DTV has. DTV has every sports package available, NFL, NHL, etc Networks, and the exclusive (yes Cox, exclusive) NFL Sunday Ticket. So yes, they offer more for the Sports fan... especially the NFL fan.
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Myth #4: “Satellite TV is less expensive than cable.”

On average, the average Cox customer still is on analog cable so their bill is in the upper 40's probably. Back when I had DTV, DTV for all digital was cheaper than Comcast for all analog. Even now, this is comparing apples and oranges. People who want the additional channels, features which require digital will spend more for it on cable.

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Myth #5: “I can get video-on-demand service with satellite TV.”

This is true, but I have had VOD for years and never use it.

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Myth #6: “Cable companies raise prices more than satellite TV companies.”

Cable companies raise prices just as often and as much. Difference is that Sat is starting from a lower number. Advantage Sat TV.
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Myth #7: “Satellite beats cable on reliability and picture quality.”

When cable goes out, it could be hours. Rain fade is a 2-10 minute thing in most cases. When I had DTV, it might have done this 2 times a year. When I had Comcast before that, I once lost service for 3 days.

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Myth #8: “You can get local weather on the 24-hour weather channel with satellite TV.”

True, but have you ever heard of the Internet? Also, things like the Wii now also show weather.
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Myth #9: “It's easy to install a satellite dish and all of the related equipment.”

Duh - Free installation. Why is this even on here? Back about 6 years, I installed my own dish. About 4 years ago, I moved my dish. Its not rocket science even if you need to do it. Basically if you can read a compass and plug in a coax cable you are good to go with the instructions. But 99% of Sat customers choose the free install.

Cox grasping at straws here big time.
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Myth #10: “Satellite TV is a one-stop shop for entertainment and communications services.”

permalink · 2008-08-08 13:36:10 · Print ·

Joe12345678 join:2003-07-22 Des Plaines, IL	Re: Cox's Myths are outdated as for #8 you can get local weather and more on OTA sub channels for free.
	permalink · 2008-08-08 23:48:51 · ·

wh5916

join:2006-02-09
Newport News, VA

Re: Cox's Myths are outdated

said by Joe12345678:

as for #8 you can get local weather and more on OTA sub channels for free.

It's not as extensive as what you'll get with Cox's overpriced cable service, but "Local on the 8s" is available on newer Dish Network receivers equipped with interactive capabilities. Press "Select" when you see a prompt, and a simplified forecast will appear at the bottom of the screen, and even local radar. You can also check out weather conditions in other parts of the country by keying in the desired zip code.

permalink · 2008-08-09 06:37:33 · Print ·

dvd536 as Mr. Pink as they come Premium join:2001-04-27 Phoenix, AZ kudos:4	Cox stuffs their "HD fee" in equipment rentals.
	permalink · 2008-08-08 19:46:54 · ·

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