said by uytr :

ok thanks, i know that the V4100 is better than the samsung 550 but the 540 is better than the 550 so which one is better between the samsung 540 and the Sony V4100 ?

said by Camelot One :

I have the LN46A540, and I love it. You won't find as many people talking about it, being the Costco only model. But you are correct, it does look better than the 550.

I looked at the Sony, but I preferred the look of the Samsung. One warning, which I'm sure you've found if you've done any research, the built in audio is rather crappy. There are some tweaks you can make to the EQ to help, but it's still not great. The picture is absolutely beautiful though. (check the avsforum for different settings, or I'll be happy to share mine if you end up buying one) The out-of-the-box settings may look ok at first, but once you see it tweaked, you'll be blown away.

The sad thing for you.....they were running a $200 off sale last week. I've had mine almost 3 months now, but they still refunded me the coupon difference.

said by Camelot One :

I agree, and I wouldn't expect one to sound as good as a receiver/speaker setup. But even compared to other Plasma/LCD TVs, this particular Samsung is lacking. Personally I think the picture makes up for it, certainly when you consider most people will have a receiver/speakers anyway, but I felt I should point it out to the OP.