 | how to make money 101 You take an internet connection and then you create this drama about its value, and then charge people lots of money.
In other words, you get the customer to PAY ATTENTION (not just pay money).
Once you have the customer's attention, you create this drama -- "You want more, but reality is such. Let's cooperate and I'm sure we can work something out". See, they're actually being generous!
An internet connection is an internet connection. It's either reliable or not, SLA or not, and the network it's attached to is either capable of handling the load or not capable of handling the load.
See, you get everyone focused on the limits, and in such a way differentiate and create value.
I could probably state that focusing on the "injustice" of various situations is probably the most effective way of generating interenet traffic. The minute the internet becomes "no big deal", that's pretty much the minute that the insane bandwidth consumption stops.
Maybe all this talk of caps is actually increasing internet usage and giving more folks the impression that there is something of value to be had here? |