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| NBC Broadcasts Olympics via Cisco Video Backbone
»www.eweek.com/c/a/IT-Infrastruct···2008STR1
The network is using Cisco Systems' IP video network infrastructure and video encoding software to distribute its Olympic coverage from China—through the same virtual pipe—to televisions, PCs and smart phones around the world.
Cisco, the world's largest IP networking hardware and software company, is providing its IP video network backbone to enable this coverage. Virtually all of the video will travel through transcontinental fiber-optic cable from mainland China to Los Angeles and New York City, where it will be edited and broadcast in a mammoth programming effort involving hundreds of producers, editors and technicians.
Cisco's WAAS (Wide Area Application Services) infrastructure enables NBC personnel in New York and Los Angeles to capture video, voice and data in Beijing and deliver it through the same virtual pipe to three kinds of screens: televisions, PCs and smart phones. |
