| May be other uses, but ad insertion will be the main use The hardware/software platform may be capable of many uses. But we all know that ad insertion in to VOD streams and the new centralized DVR capability being looked at by various cable TV companies will be the main use.
The cable companies can insert geographic based and user profile based ads in to video streams delivered to the home.
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 dadkinsCan you do Blu?Premium,MVM
join:2003-09-26
Hercules, CA
kudos:18 | Comcast Spotlight already overlays local ads on the screen even on National channels.
We all *can* see "tailored" ads on nearly any page of the web(if ya turn off the blocker - heh).
Whee! More Ads! 
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| The weather channel as been doing insertion at the local head end for years. |
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| reply to fAcEtIOUs
said by fAcEtIOUs:The cable companies can insert geographic based and user profile based ads in to video streams delivered to the home. In other words, we'll be bombarded with ads that are only slightly harder to ignore...
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| reply to Joe12345678
all cable companies do this.
That is one of their business services. This is the only way many local businesses can advertise on TV.
Check out different Media Service Departments for CableTV providers and see all the channels, TV Guide, Weather Channel, Hallmark, TruTV, etc. |
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