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FairPoint Rebrands Service as Cutover Date Nears »

swhitney2003
I can't drive 55.
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"the company has rebranded the service from FiOS to Fiber Access Speed Technology (which has the promotional acronym FAST)"

I for one do not find the new name very appealing. Certainly a mouthful. The acronym.... seems quirky. From a marketing standpoint it doesn't come across to me as 'selling'.
permalink · 2008-09-14 14:04:23 · Reply to this
Forums » FairPoint Rebrands Service as Cutover Date NearsFairPoint Rebrands Service as Cutover Date Nears »

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