racart
join:2006-08-15
Rockford, IL | Interesting Interesting.. ATT lost 90,000 DSL customers. So what do they do? Add a roadblock (caps) to using their service!!!!
I would think a good Marketing type could spin the recent Comcast caps into a clear ATT Advantage (even though the caps really do not affect most people) and create some interest and desire for ATT’s product….Maybe even adding some subscribers. The Comcast cap could be painted into some sort of gloomy burden placed on users, especially since you have no way of knowing how far away from the cap you are. The fear, no matter how remote, of hitting your cap could allow ATT to win some customers back. They should also plant the seed in users minds that the faster speed only allows you to reach your cap faster! |
