The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by Kudrow in a shortform comedy series in which she plays a nutty shrink.

The choice of the Emmy-winning Kudrow for the lead role in "Web Therapy" should bring attention to what Lexus is calling L Studio, available at »LStudio.com.

In "Therapy," Kudrow plays Fiona Wallice, a psychotherapist who conducts absurdly abridged three-minute sessions via the Internet that do little to help her clients. In 15 episodes she juggles five clients, played by Bob Balaban, Jane Lynch, Rashida Jones, Tim Bagley and Dan Bucatinsky.

"Sex and the City" writer-producer Amy B. Harris joins the site in October with a scripted series of her own, "Puppy Love," in which she examines the relationships between people and their dogs. Harris recruited many other "Sex" writers to contribute to the 40-episode series.

Lexus plans to recruit more celebrity contributors in the coming months. For now, the rest of L Studio is an eclectic mix of high-toned nonfiction programing that concerns everything from art to architecture to science.