| [General] DIRECTV will become part of the AT&T Advanced TV DALLAS and EL SEGUNDO, Calif., Sept 26, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- AT&T Inc. (NYSE: T) and DIRECTV, Inc. (Nasdaq: DTV) today announced a commercial agreement by which AT&T will market and sell DIRECTV's service as a co-branded satellite television service after Jan. 31, 2009.
AT&T | DIRECTV will become part of the AT&T Advanced TV video portfolio, alongside AT&T U-verse(SM) TV, after the expiration of AT&T's current satellite agreement with DISH Network(R), which it will fully honor. AT&T will offer, market and sell co-branded AT&T | DISH Network services through Jan. 31, 2009. After that date, existing AT&T | DISH Network customers will continue to receive the same, quality service they enjoy today.
New AT&T | DIRECTV customers will be able to enjoy DIRECTV programming packages, with the added benefit of a discount for bundling their wireless, home phone and broadband services with AT&T.
"Our focus is on providing customers with a better TV experience than cable," said Jeff Weber, AT&T vice president-Video and Entertainment. "AT&T | DIRECTV complements our premier AT&T U-verse TV service and gives customers another great choice for state-of-the-art, 100 percent digital programming."
"Our agreement with AT&T will provide endless opportunities to thrill consumers with an amazing suite of bundled entertainment and communications services at home and on the go," said Paul Guyardo, DIRECTV chief sales and marketing officer. "The real winners of this agreement will be our joint customers who will enjoy a singular, high-quality experience throughout their entire life cycle."
Other terms of the non-equity agreement were not disclosed.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at »www.att.com.
AT&T | DISH Network: AT&T | DISH Network is a co-branded service provided by DISH Network L.L.C., the DISH Network logo and other product and service names are the trademarks and/or service marks of DISH Network L.L.C. (C) 2008 AT&T Intellectual Property. All rights reserved.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Note: This AT&T news release and other announcements are available as part of an RSS feed at »www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at »www.att.com/newsroom.
About DIRECTV
DIRECTV, Inc. (NASDAQ: DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
SOURCE AT&T Inc.
»www.att.com/
Copyright (C) 2008 PR Newswire. All rights reserved
News Provided by COMTEX |
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Airwolf7Premium
join:2004-12-12
Franklin, KY
kudos:1 Reviews:
 ·Comcast
 ·AT&T Southeast
| Fellow, I can't read none of that. It's worse than a run on sentence.
Hit the high spots for me will you?
As an existing AT&T Southeast everything and the kitchen sink customer, AT&T FastAccess DSL Xtreme 6.0 customer, DirecTV customer, and AT&T Mobility customer will I be able to bundle all of these services together for a savings? |
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 Tel
join:2001-10-12
Mauldin, SC | reply to mckin
Can't get U-verse? Dish is out, Direct is in, there will be bundling. |
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| Even with the probably $5 discount, DirecTV sucks when it comes to price... Thank god I'm already on AT&T Dish Network (as an AT&T Southeast customer):
DishDVR Advantage 200 (America's Choice 200, DVR fee, Local Channels): 50
HD: 10.00
Starz: 10.00
Additional Dual Tuner Reciever: 5
AT&T Discount: -5
Total: 70/mo (for HD DVR on 1 TV, SD DVR on 1 TV, SD on 2 TVs)
(Equipment Cost: 0.00)
DirecTV 200 Plus HD DVR - 73
Starz - 12.00
Additional 3 Receivers - 15
AT&T Discount: -5
Total: 95/mo (for HD DVR on 1 TV, SD DVR on 1 TV, SD on 2 TVs)
So 25/mo for essentially the same service? I think not. |
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| reply to Airwolf7
said by Airwolf7:As an existing AT&T Southeast everything and the kitchen sink customer, AT&T FastAccess DSL Xtreme 6.0 customer, DirecTV customer, and AT&T Mobility customer will I be able to bundle all of these services together for a savings? yes you will be able to bundle those. and if you are a new Directv Subscriber you will have to wait til Febuary 2009 when the att and Directv deal goes in effect |
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| reply to Tel
said by Tel:Can't get U-verse? Dish is out, Direct is in, there will be bundling. New AT&T | DIRECTV customers will be able to enjoy DIRECTV programming packages, with the added benefit of a discount for bundling their wireless, home phone and broadband services with AT&T. |
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| Looks like a decrease in U-VERSE DEPLOYMENT, if they are partnering with Direct--TV. |
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| I'd say its to convince more people to get U-Verse when it becomes available, considering DirecTV is much more expensive than U-Verse or Dish Network. As long as I can keep my AT&T Dish Network until U-Verse becomes available, I'm happy. |
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 joakoPremium
join:2000-09-07
/dev/null
kudos:5 | reply to mckin
There's nothing cheaper than my "Pansat" service.
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09:F9:11:02:9D:74:E3:5B:D8:41:56:C5:63:56:88:C0 |
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 ropeguruPremium
join:2001-01-25
Mechanicsville, VA
1 edit | reply to mckin
I really wish they would make up their damn minds. Bellsouth was partnered with DirecTV before the Deathstar takeover. DirectTV went away and hello Dish Network after the takeover. Now we are going BACK to DirecTV.
I am really beginning to hate these corporations!!! |
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 lordfly
join:2000-10-12
Homestead, FL
 ·SkyNet360
·AT&T Southeast
| reply to mckin
I could never bundle my DirectTV with Bellsouth because I refuse to get Complete Choice. It was cheaper for me to use call forwarding to my cell phone than to pay for their caller ID service.
I still refuse to get Complete Choice. Way overpriced for nothing. I have no long distance on my home phone. Why, because I already have a cell phone with it included. I can't believe people pay twice for the same service. |
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| reply to joako
Yep, yep, yep. I got tired of watching non stop commercials, reality shows and paying $50+ a month for the privilege. My Pansat 2800A works fantastic. |
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