fiberguyMy views are my own.Premium
join:2005-05-20
kudos:3 | ... and Comcast has "Comcast Spotlight" which targets consumers by "zones" or "areas".. has for almost a decade now. It's not the same thing.
This is much more targeted. The Zone advertising is based on zip codes or boundaries. (Often the old HUB areas or head end areas that comprise the now larger conglomerate cable system) However, this lets them target the set top box directly in a much smaller, targeted area. Possibly could even give them, in the future, the ability to target those with one ad for you who has, say, a $180 a month cable bill, and a different ad for oyur actual neigbor who has a $60 a month cable bill.
It's not the same thing. |
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