patcat88
join:2002-04-05
Jamaica, NY
kudos:1 | big brothers So they are serving each house with custom ads, or each headend/fibernode with custom ads?
Remember federal law offers little to no protection for your cable TV viewing habits »caselaw.lp.findlaw.com/casecode/···551.html
We all know digital cable logs everything you do with your box. |
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 funchordsHelloPremium,MVM
join:2001-03-11
Yarmouth Port, MA
kudos:5
1 edit | said by patcat88:So they are serving each house with custom ads, or each headend/fibernode with custom ads? Remember federal law offers little to no protection for your cable TV viewing habits » caselaw.lp.findlaw.com/casecode/···551.htmlWe all know digital cable logs everything you do with your box. I don't mind too much that cable boxes can be used as a Nielsen box, since there are a limited number of things that you can do with it. I do mind that one "triple-play" company might know everything that I watch on TV, everything that I see and say on the Internet, and everyone that I speak to over the phone.
This is just Phase I. What comes next?
Will "Project Canoe" mean that I get ads about insurance when it sees that I'm calling Allstate?
Will it mean that I'll get ads on TV related to the pages that I'm surfing?
Will all my web ads become offers for the "Golden Girls" Special Platinum DVD Set due to my TV habits? And, what about the point that everyone is making about skipping over commercials? When they're targeted at us individually, suddenly Cable TV companies have a financial incentive to disable the ability to skip over these ads.
Something I've always wanted to know -- What is the financial arrangement between the network advertiser whose ad is being replaced with the cable-operator's ad? Does the advertiser pay less for ad slots that are subject to preemption?
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Robb Topolski -= funchords.com =- Hillsboro, Oregon
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| reply to patcat88
said by patcat88:So they are serving each house with custom ads, or each headend/fibernode with custom ads? Remember federal law offers little to no protection for your cable TV viewing habits » caselaw.lp.findlaw.com/casecode/···551.htmlWe all know digital cable logs everything you do with your box. Don't they have each headend/fibernode with there own Weather star and local adds put in there? |
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iansltx
join:2007-02-19
Golden, CO
kudos:2 Reviews:
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| reply to patcat88
Looks to be with the headend.
Whereas Google's information gathering is even more, well, interesting. Advertisers can see right down to the tenth-of-a-second what the average time spent watching the ad is, and such like that. It's pretty well anonymized though.
I don't watch TV...no TV set, no media center, no cable... but if I did, it'd probably be with ads; I can get ad-free TV shows *cough* other ways. So if the ads make things more relevant, fine with me. I'm effectively in the target demographic of a lot of the ad push (college student who...one out of a hundred...has access to a good amount onf money without much of a problem) and it would be nice if the ads that I watch were a bit more tailored for my interests and such so it's not my waste of time and the advertisers' waste of money.
Ads are meant to get people to buy a product, and if an ad is informative and talks about something I was thinking about getting anyway, that's fine by me. Example: ads on Huluu tend to be better suited to what I'm after, as do ads on online TV shows like the stuff from Revision3, because they know their audience. More power to 'em. Just keep me reasonably anonymized (or give me a big discount not to be) and I'm good. |
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