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« Addressable advertising pilots are dangerous  
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KrK
Heavy Artillery For The Little Guy
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join:2000-01-17
Tulsa, OK
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reply to pnh102
Re: Lame

said by pnh102 See Profile :

But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless.
If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off....

Then again... it's cable TV.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini

fiberguy
My views are my own.
Premium
join:2005-05-20

said by KrK See Profile :

said by pnh102 See Profile :

But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless.
If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off....

Then again... it's cable TV.
.. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you.


dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ

said by fiberguy See Profile :

said by KrK See Profile :

said by pnh102 See Profile :

But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless.
If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off....

Then again... it's cable TV.
.. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you.
DVDfab platinum takes care of those pesky dvds. disney are the worst.
--
When I gez aju zavateh na nalechoo more new yonooz tonigh molinigh - Ken Lee


KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
·AT&T Yahoo
·AT&T DSL Service
·Cox HSI

reply to fiberguy
said by fiberguy See Profile :

.. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you.
Yup. That would be a current example of a similar technology.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini

moonpuppy

join:2000-08-21
Glen Burnie, MD
·Verizon Online DSL

reply to fiberguy
said by fiberguy See Profile :

..you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you.
And I know more than a few people that are so turned off by that "feature" that they will not buy the product or movie advertised or they simply ignore it. Can't tell you how many times my friend and I simply ignore the forced ads by hitting the frig and grabbing drinks and snacks. Like the previews in a theater, people put away their coats and bags, get their popcorn and drinks ready for the main feature.
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