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Forums » Comcast Tries Addressable Advertising Pilot in Baltimore » Lame
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« Addressable advertising pilots are dangerous  

cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
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Re: Lame

I don't think it's a bad idea at all, I just think the priorities are a little mis-guided.

I'd like to see advanced services and HD expansion before addressable advertising. I've been following some of the Project Canoe in CED Magazine, and it's not just Comcast. It's a consortium of companies like Time Warner, Charter, and Cox as well. There will be a standard of implementation (thankfully) which in the long run this will be a great asset to the MSO and advertiser.

Again, not necessarily a bad thing, but I was hoping for the attention to focus on bandwidth expansion for HD Video and DOCSIS 3.0. That's not something you generally see unless you live in a Fios or U-Verse zone.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: Lame

Right.. there are other things that need attention as well. However, there is an assumption that there is no or less attention being paid to the other areas that you speak of.
Forums » Comcast Tries Addressable Advertising Pilot in BaltimoreErr? Adblock Firefox Extension (free) »
« Addressable advertising pilots are dangerous  


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