said by KrK 
:said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless.
If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off....
Then again... it's cable TV.
.. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you.
