It's simply a fantastic deal for people who want more speed. I already have the max tier, I won't be upgrading to this, I already have more than enough. If what the AT&T tech told me is true, MAX tier going down in price is definitely a winner for me. In all honesty, it's a win-win no matter how you look at it, unless you're some disgruntled douche who loves to bash AT&T for the hell of it. Then it's the worst thing in the world.