GOLFnSUN
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
 ·Sprint Mobile Broa..
 ·Comcast
| reply to S_engineer
Re: wow
said by S_engineer  :Didn't know centurytel had that kind of money....seems to me if they waited a little longer, like after XOHM fails, they'd get it cheaper. It looks like Centurytel is buying Embarq, but when you look at who will own the combined company, it is really Embarq taking over CenturyTel.
after closing Embarq shareholders are expected to own about 66 percent of the combined company.
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iansltx
join:2007-02-19
Golden, CO | Upon relfection, Embarq owning the majority of the company is a good thing. Their speeds are at least decent across the footprint, and the company won't be fiber-phobic. |
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tstolze
Premium
join:2003-08-08
O Fallon, MO
 ·CenturyLink
| said by iansltx :Upon relfection, Embarq owning the majority of the company is a good thing. Their speeds are at least decent across the footprint, and the company won't be fiber-phobic. Centurytel is running FTTH in new developments, along with rumor of some testing of FTTH in older service areas
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Ofallon, Mo Weather |
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EPS
join:2008-02-13
Hingham, MA | reply to GOLFnSUN
While Embarq shareholders will own a majority the entity, it looks like at least most of the CenturyTel board of directors will keep their jobs and will run the merged company, not Embarq's. One wonders how the merged entity will be branded. |
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dcurrey
Premium
join:2004-06-29
1 edit | BarqTel
TeleBarq |
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Cheese
Premium
join:2003-10-26
Naples, FL
clubs: | reply to EPS
CentBarq |
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ArkiMage
join:2001-06-30
Kingsport, TN
| reply to GOLFnSUN
Yeah, was surprised to see Centurytel "buying" Embarq but Embarq ending up owning >50% of the combined company. Sure seems the other way around.
But then there is a history of this sort of thing with them. In the early 90's United Telephone bought Sprint and decided to keep the Sprint name afterwards because it had more brand recognition. Embarq was later spun off from that.
»query.nytimes.com/gst/fullpage.h···66958260 |
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Fox McCloud
Crazy like a fox.
join:2006-07-23
·Embarq
·Sprint Mobile Broa..
| reply to EPS
said by EPS :While Embarq shareholders will own a majority the entity, it looks like at least most of the CenturyTel board of directors will keep their jobs and will run the merged company, not Embarq's. One wonders how the merged entity will be branded. they'd be smart to keep the Embarq name--at least some of America knows the name "Embarq" because it's the largest independent telco, but CenturyTel? Not only is the name cheesy, but no-one has ever heard of it before.
It's like when SBC kept getting bigger and bigger...it made more sense to keep the name AT&T than to continue being called "SBC".....let's just hope CenturyTel is that smart.
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EPS
join:2008-02-13
Hingham, MA
| Does it really matter? If CenturyTel does keep the CenturyTel name, they'll surely have to launch a public image campaign. (Even if they keep the Embarq name I wouldn't be surprised if they introduced a new logo to go with it) When Verizon introduced their new name out of nowhere without any history they wiped out two semi well-known names (Bell Atlantic and GTE), but today everyone knows who they are. Would it have made more sense to keep Bell Atlantic or GTE as the name? |
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