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Forums » CenturyTel Acquiring Embarq » wow
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« ruined my week  
EPS

join:2008-02-13
Hingham, MA

Re: wow

While Embarq shareholders will own a majority the entity, it looks like at least most of the CenturyTel board of directors will keep their jobs and will run the merged company, not Embarq's. One wonders how the merged entity will be branded.
permalink · 2008-10-27 12:28:48 · Reply to this

dcurrey
Premium
join:2004-06-29
1 edit

Re: wow

BarqTel
TeleBarq
permalink · 2008-10-27 12:42:59 · Reply to this

Cheese
Premium
join:2003-10-26
Naples, FL
clubs:		 CentBarq
permalink · 2008-10-27 14:23:11 · Reply to this

Fox McCloud
Crazy like a fox.

join:2006-07-23
·Embarq
·Sprint Mobile Broa..
said by EPS See Profile :

While Embarq shareholders will own a majority the entity, it looks like at least most of the CenturyTel board of directors will keep their jobs and will run the merged company, not Embarq's. One wonders how the merged entity will be branded.
they'd be smart to keep the Embarq name--at least some of America knows the name "Embarq" because it's the largest independent telco, but CenturyTel? Not only is the name cheesy, but no-one has ever heard of it before.

It's like when SBC kept getting bigger and bigger...it made more sense to keep the name AT&T than to continue being called "SBC".....let's just hope CenturyTel is that smart.
--
"True Patriotism is more closely linked with dissent than it is to conformity and a blind desire for safety and security...I accept the definition of patriotism as that effort to resist abusive state power." -Ron Paul
permalink · 2008-10-28 00:41:59 · Print · Reply to this
EPS

join:2008-02-13
Hingham, MA

Re: wow

Does it really matter? If CenturyTel does keep the CenturyTel name, they'll surely have to launch a public image campaign. (Even if they keep the Embarq name I wouldn't be surprised if they introduced a new logo to go with it) When Verizon introduced their new name out of nowhere without any history they wiped out two semi well-known names (Bell Atlantic and GTE), but today everyone knows who they are. Would it have made more sense to keep Bell Atlantic or GTE as the name?
permalink · 2008-10-28 19:33:51 · Reply to this
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