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benjamin
All propositions are of equal value
Premium
join:2000-12-20
New York, NY

Losses exaggerated? Or perhaps a typo...

quote:
...the company's "churn" or turnover rate remains unchanged at 3%. At that rate, Vonage is forced to replace a third of their customer base every year.
Perhaps I am missing something but how does a 3% churn rate force Vonage to replace 1/3 (i.e. 33%) of its customers every year?


DaveDude
No Fear

join:1999-09-01
New Jersey
kudos:1

Maybe 3% per month ?



atl_dsl_user

@bellsouth.com

reply to benjamin
3% per month for each of the 12 months per year = 36% = more than 1/3 of their customer base. Of course, this is reduced somewhat by any customers that dump service and come back in the same year. I can't imagine there are too many of those considering all the change fees and associated headaches.



benjamin
All propositions are of equal value
Premium
join:2000-12-20
New York, NY

reply to DaveDude

said by DaveDude:

Maybe 3% per month ?
That must be it. I read it as either the yearly or quarterly loss... but you must be right. Makes much more sense.

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