RadioDoc
58ef2c0
Premium,ExMod 2000-03
join:2000-05-11
 ·AT&T Midwest
| reply to Matt
Re: Is it any wonder?
Exactly. And considering the bundling (and trial come-on pricing) it's not any surprise that new subs are taking a bite of the apple.
The real story is how many of those are still around after the prices go back to normal. Ask Sirius XM Radio about promo subscriber churn...
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Toolmaster of La Grange. |
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Rob
In Deo speramus, God Bless the USA
Premium
join:2001-08-25
Kendall, FL
 ·Comcast
1 edit | said by RadioDoc  :The real story is how many of those are still around after the prices go back to normal. Ask Sirius XM Radio about promo subscriber churn... Relatively high given that either 1) The consumer has no equal alternative choice so either keep the services at the regular price, or downgrade, but maintain service with the company; 2) When threatening to cancel, or even downgrade the service, the cable company offers the customer another, similiar or even better promotion that keeps them.
Dare I say that if you currently have 2 or more services with your cable provider, and you are paying regular price for both of those services, then you aren't playing their game right. |
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RadioDoc
58ef2c0
Premium,ExMod 2000-03
join:2000-05-11 | True. But many people consider that sort of business practice dishonest and won't keep calling every three or six months to cancel and be handed off to retentions. These are supposedly new subs.
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Toolmaster of La Grange. |
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who ever
@comcast.net
| reply to RadioDoc
The telecs certainly do their share of "trial come on pricing." All Broadband providers regularly offer promotional pricing/rebates to gain new customers. The particulars are always changing, but the promotional aspect will always be out there. That's one of the main reasons why the jury is still out as to whether Verizon FiOS will generate a return on investment that will be comparable to their competitors. |
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Piggie
I Actually use Windstream
Premium
join:2005-11-23
Orange Springs, FL | reply to RadioDoc
Doc, but no where in this leading article, do they state the number of new residences served by cable vs everyone else.
If cable is rolling out more new service, that would be the largest skew for them. |
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