What I fear is that the changes will be so slow and subtle that people won't notice.
You know, like the boiling frog analogy; throw a frog into boiling water and it jumps out, throw a frog into cold water and heat it slowly and it dies from the heat because it doesn't notice the slow increase.
True, but there are some around the industry who are going to make sure this front and centre as fast and as long as possible!
They might even make it their new platform! I can see it now, "Bell, now fastER" than last week. XD