Blockbuster CEO Jim Keyes tells the NY Times he has "limited expectations" for the device, in part because of poor broadband deployment:

said by sousademiami :

They're mad as hell, but too busy lobbying to provide some kind of competing content. If they just sucked it up and realized that they are getting payed to be a "dumb pipe" they could invest that lobbying money into some worthwhile content for the internet, and then actually have another revenue stream.