Well the plan is not limited. That's true. They just have tiers of usage. In all respect, you are unlimited at high speeds until you reach 10GB. After that, you are confined to 50 kilobits / 7KB/S for the remainder of your whoring. Sounds like customers still get their unlimited, just not as fast. I see no problem here.. They are not being deceptive, as long as they make clear this arrangement.