mrvid
join:2007-06-19
Levittown, NY
1 edit | reply to PGHammer
ROI & cherry picking do not go hand in hand/price based on costs
To all who convieniently mix up these terms, lets clarify.. cherry picking neighborhoods with a higher ROI or higher income neighborhoods means 2 very different things. While I would think, any company has to offer services where they think it would be needed, of higher income vs lower income neighborhoods, neither guarantees customers in one area will want more features, channels, services over another.
On ROI, why don't we see ice cream trucks driving around in the snow with chains on the tires; what are the chances of selling a lot of ice cream in 0 degree weather. Yes, someone may buy it but I wouldn't think many. As with any business, there has to be a return on the investment or it doesn't pay to invest.
As far as price, can you sell a $1.00 candy bar for $0.75 and stay in business. Verizon has to make sure they can make a profit, I think their pricing has been very fair when you consider what they offer compared to their competition.
My feelings, Philly's getting cheated and if I was a Philly resident, i'd be angry; thankfully for me, i'm not. |
