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1 edit | reply to TamaraB Re: No way, not here...
Wasn't Nebuad's downfall due to the questionable legality of DPI itself? How would ISPs escape the same fate? NebuAD's downfall was that their opt-out system never quite worked, potentially violating wiretap laws and they lacked the funds to lobby effectively or defend themselves.
AT&T and Verizon have some of the most powerful lobbying operations and lawyers in DC, and are already pushing a "voluntary" privacy code that requires customers opt-in, instead of opt-out:
»Verizon: Public Shame Will Keep Us Honest About Privacy
Once they get Congress to sign off on this, I'm guessing they themselves become the behavioral ad vendors... |