Reviews:
 ·magicjack.com
1 edit | reply to NetAdmin1
Re: Same reason the DMV gets away with some questions... said by NetAdmin1:It doesn't matter what people interpret unlimited to mean, I disagree. Advertising is defined as helping people hear what they want to hear. If I target advertising to majority usage patterns (what the average person deems "reasonable"), then "unlimited" is anything above that.
Even those who are upset because they fall outside the pattern of averages would admit that there has to be limits. Nothing is ever truly "unlimited." So, what they're really complaining about is that they fall outside the average. And, what they suggest is that those who don't care should.
To me, that's not logical. It doesn't seem like it will ever lead to anything. Telling people they should be unhappy about something they have no reason to be unhappy about.
Mark |
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| said by amigo_boy:said by NetAdmin1:It doesn't matter what people interpret unlimited to mean, I disagree. Advertising is defined as helping people hear what they want to hear. I see your point. Thing is that for people who are educated and were taught proper English and the proper meaning of words, this type of thing is infuriating. I understand that people hear what they want, but it is problematic when what people want to hear undermines a clear concept like "unlimited."
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"This is a bus. You know how big a bus is?" |
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Reviews:
·magicjack.com
2 edits | said by NetAdmin1:I understand that people hear what they want, but it is problematic when what people want to hear undermines a clear concept like "unlimited." I agree. It's just a matter of how large the group of people are who feel it's problematic. This seems like a bell curve. If 80% use 2-3 gig per month, and I advertise to that group (with an unstated 4 gig cap), I don't care about the 10% who will be affected by the cap. The 80% is the sweet spot.
I think the problem is that "unlimited" is interpreted in a literal, scientific way instead of advertising. Everyone knows there is a difference. It's just those whom a scientific definition works in their favor insist advertising should be scientific.
I was serious about what I said before. I think it would be more constructive for DSLR to lead an effort to enact a broadband equivalent of nutrition labeling. I don't see how these whine sessions lead to anything constructive.
For example, someone else's hubris over caps doesn't move me (when, for all intents and purposes, I have unlimited bandwidth). But, standardized measurements and reporting is consistent with a free marketplace (to help buyers make informed decisions). I could give 100% support to that.
Baby steps.
Mark |
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