how-to block ads
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miscDude
join:2005-03-24
Hendersonville, NC | Really dirty pool I have numerous issues with the way this whole thing is shaping up.
1. Since when does Viacom try to deal directly with the consumer? By starting their media blitz, and crawl, they have basically tried to get the consumer to fight their fight for them. What's worse, the method and timing of what they did prevented the MSO, who actually has to deal with the consumers on a regular basis, from handling the situation in such a way as it avoids pissing off EVERYBODY!
2. What's also interesting is by placing the crawl on all their feeds, they have also pissed off a lot of other carriers who are having their customers flood their call centers as well about this issue. I'm sorry if you had any sort of REAL issue today with Any MSO, because odds are your long hold time was because of people freaking out about the Viacom crawl.
3. I'm sorry.... a 22-35% INCREASE in your per sub rates? WHAT?! And you are SHOCKED when they say no? Name one thing that has, over the past year, gone UP in price 22-35%? Even the MSO's themselves only tend to raise their rates 2-5%. As a whole, we have actually seen prices DECREASE this year because of the economy, even gas which was averaging around $3/gal at the start of the year has now dropped close to the $1.75 range at the end because the economy got so bad.
About the only bright side I can say for all this, is it might help your general public see how greedy big content is, and how it effects their cable rates.
What I want to know is, If Viacom has decided to market their product and position directly to the consumer like their current campaign and crawl are indicating (you know... without having to deal with the consumer by only providing the MSO's numbers)... Does this mean that if the customers all call in and say "I just want MTV and Nick, And maybe Spike... But trash the rest of that crap".... That Viacom will allow customers (and MSO's) to ala-carte their channel offerings? Or do they actually have the spine to tell the general public "OH! I'm sorry... You need to take all these channels, no exceptions and no discounts.. We need them all on the air so we can sell advertising on each one." | |
 sansri88digital is herePremium
join:2005-12-17
New York, NY
kudos:1
 ·Comcast
| For the crawls that Viacom is running, TWC and Brighthouse should insert their own advertisements in the local ad blocks they have showing their side of the story.
What Viacom is doing is exactly what you said: getting the consumer to fight for their idea, whether it's the right idea or the wrong one (in this case, the wrong one). | |
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