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cypherstream
Premium,MVM
join:2004-12-02
Reading, PA
kudos:3
Reviews:
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reply to cypherstream

Re: TWC/Brighthouse ftw

From:
»www.engadgethd.com/2008/12/31/am···g-crawl/

American Cable Association calls out Viacom's annoying crawl
by Richard Lawler, posted Dec 31st 2008 at 6:47PM

We're not sure how this demand will be received, but the American Cable Association's argument is simple: if only Time Warner Cable and Bright House Networks subs are in danger of losing MTV Networks channels at the stroke of midnight, why are we all bothered with an annoying crawl message? Of course, that plea is couched by statements backing TWC and BHN's reluctance to agree to new higher programming fees, but those of us eagerly anticipating a Miley-Sized surprise during tonight's NYE celebration that have a different provider could do without the interruptions.


PolarBear03
The bear formerly known as aaron8301
Premium
join:2005-01-03

said by cypherstream:

if only Time Warner Cable and Bright House Networks subs are in danger of losing MTV Networks channels at the stroke of midnight, why are we all bothered with an annoying crawl message?
Because Viacom is running a campaign to try and turn ALL TV viewers against TWC. It's extremely childish and immature, and even if I was a TWC customer, I'd say let's play hardball and let them pull the channels, and see how they like the lost revenue from TWC AND their advertisers.

They're being childish assholes, and they're gonna get screwed in the end.


fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

said by PolarBear03:

Because Viacom is running a campaign to try and turn ALL TV viewers against TWC. It's extremely childish and immature, and even if I was a TWC customer, I'd say let's play hardball and let them pull the channels, and see how they like the lost revenue from TWC AND their advertisers.
The explanation is actually a lot simpler.

The reason that everyone is seeing the crawl about TWC is because it originates at master control.

The reason it originates at master control is because that is the most effective way Viacom can get the word out to TWC subs.

That's it, no grand conspiracy.


PolarBear03
The bear formerly known as aaron8301
Premium
join:2005-01-03

I didn't say it was a conspiracy, just an immature method of conveying their stance. Not only the delivery method itself, but also how the message implies that it's all TWC's fault, so call them and bitch. It's a disagreement between BOTH parties, making each party equally responsible. Yet Viacom wasn't giving out THEIR phone number, only TWC/BH's.

As I said, childish behavior, because they know they have just as much (more, IMHO) to lose if TWC tells them to shove it.



fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

So how else were they to get all viewers to know the channels were being pulled?

Inserting the crawl in at master was the cheapest and most effective way to do it. The other cable companies seeing the message was simply collateral damage.



PolarBear03
The bear formerly known as aaron8301
Premium
join:2005-01-03

Why did they need to at all? Since they ended up renegotiating the contract before they pulled the channels anyway (as they pretty much knew they would since in my time I've never heard of Viacom actually pulling all those channels from a major provider), all they managed to do was alarm a bunch of subscribers unnecessarily.

Not only that, they weren't JUST notifying viewers that the channels were going to be pulled, but also implying it was TWC/BH's fault by asking viewers to call TWC/BH and complain. As I said before, notice they weren't putting up their own number? They didn't even mention their own name (a lot of viewers don't realize that Viacom owns all those channels).

I think that TWC should be able to sue Viacom for defamation. They did a good job making TWC look really bad, simply because THEY (Viacom) wanted a huge increase.

If I went around as a sat installer doing shitty installs and telling customers it's DirecTV's fault that the install sucks so bad simply because I wanted a raise and they wouldn't give me one, I guarantee you DirecTV would fire my ass. The only difference is DTV could get a new installer to replace me. TWC can't get MTV, Nick, and Comedy Central from somewhere else.

That still doesn't mean they should have to tolerate the badmouthing, though. Viacom should give up their right to even ask for an increase after that smear campaign. If I went around telling my customers that DirecTV sucks, I certainly wouldn't expect a raise.



fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

Dream on.

It's just business as usual. Viacom presented the facts. There's no defamation. Both of them were playing an elaborate game of chicken.

It's not like this hasn't happened before. Charlie Ergen ALWAYS has fights with programming providers, which is why DISH keeps dropping channels from time to time and then picking them back up.


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