people this is going to affect are 80 year old grandmothers who have no family left and live alone in crumbling buildings on welfare and social security who sit in their rocking chair all day with a afghan over their lap and have an old cat who watch channel 63 all day.
It is unfortunate that this quality of life (or lack there of) still exists in the so called richest country in the entire known universe but it does.
However the percentage of people in this catagory is less than 1 percent of the population. If millions of people stil aren't prepared for this it's because they don't care or haven't bothered to be ready. You know most people will wait until the last day or even a few days after until they get a paycheck and HAVE to go get a box. The coupon doesn't cover the ENTIRE cost.